Association of Private Pet Cemeteries and Crematoria

Accreditation with Association of Private Pet Cemeteries and Crematoria

Essex Pet Crematorium gets the thumbs up from independent inspectors - November 2016


Essex Pet Crematorium has won the approval of independent inspectors to be accredited under a new independent inspection scheme which guarantees a highly professional and dignified cremation for pets.

Essex Pet Crematorium passed a series of rigorous workplace assessments to be awarded a coveted ‘badge of honour’ which sets it apart from other services offering pet funerals.

So far just a handful of businesses across the country have achieved ‘Independently Inspected and Approved’ membership of the Association of Private Pet Cemeteries and Crematoria.

The APPCC decided to introduce the inspections following a spate of alarming press reports about pets being treated in death simply as waste – much to the distress of the owners.

The assessments of Essex Pet Crematorium were conducted by The Consultant Connection (TCC) which specialises in consumer code compliance.

Experienced inspectors examined every aspect of the operation, from the way services are described in marketing literature to how costs and options are explained to pet owners.

As well as being satisfied that Essex Pet Crematorium was operating legally and efficiently, a key part of the inspection focused on the care and respect given to pets brought to the crematorium – from the moment the pet arrived at the premises to when its ashes were returned to the owner.

The assessors were also happy that bereaved pet owners are given adequate time to make rational decisions on the type of service which best suits their budgets and requirements.

Paul, Christine and Chris Schramm, owners of Essex Pet Crematorium:

 “We’re absolutely delighted to have been given this special membership status which we hope will reassure people that we adhere to the highest standards possible in terms of customer care and animal handling practice.

“We have been operating for 30 years and are always conscious of the need to behave professionally and with great sensitivity when dealing with people who are distraught at the loss of their much loved companions.

 “We see little difference between the loss of a person and a pet in terms of the upset that it causes, which is why we always respect and treat them with the utmost care and dignity on their final journey. Sadly, this doesn’t always happen elsewhere and too often a pet may just be treated as waste to be disposed of, rather than as a special friend.”

A spokesman for the APPCC said: “It is essential that the inspections are meaningful if we are to win the confidence of the public. The company carrying out the tests has nothing whatsoever to do with the pet funeral industry, and it drafted a new consumer code for participating members. This code is fully geared towards protecting the public. Nothing like this has ever been seen before in the pet funeral sector."

He added: “It is vital that people know exactly what is going to happen to their pet after death. In the emotional aftermath of losing a pet there is a danger people can be misled by flowery terms and gain the impression that the process taking place behind closed doors will happen in a far nicer way than is often the reality. People can now be assured they will be put completely in the picture so they can choose the service which best suits their needs.”

The APPCC has been setting international standards for the pet funeral industry for the past 20 years and boasts worldwide membership. For more information visit